TO KALI – MAX ZARA STERCK RUNWAY SS25
Looking back at our highlight of 2024
The SS25 TO KALI runway show at @DutchNatOperaBallet during @amsterdamfashionweek
‘An offering to the goddess Kali’
MAX ZARA STERCK unveiled her new SS25 collection, TO KALI, a tribute to the strength and destructive energy of the goddess Kali. Known as the goddess of death, but also of rebirth, Kali invites us to let go of everything that no longer serves us, creating space for what truly matters. For Max Zara, that is craftsmanship and freedom of expression. The collection was showcased during her show at the atelier of the National Opera & Ballet during Amsterdam Fashion Week.
With her new collection TO KALI, MAX ZARA STERCK emphasizes the necessity of destruction in stressful times. She acknowledges that there are moments when, out of fear of losing control, she tries to hold everything together, even at the cost of her own well-being. This collection stems from a deeply personal process in which Max Zara sought a connection with Kali to break away from what no longer worked and to discover what truly holds value. “Break it, or I will break,” says Max Zara. Through a unique collaboration with the National Opera & Ballet, Max Zara used dance as a foundation to embody the beauty of this intensity. Dance is a recurring element in her work, as well as a starting point in her design process: “Wearing clothing is not just about how it looks in an editorial, photo, or runway,” says Max Zara. “It’s about how it moves, how it feels on the body, and the emotional connection it creates when worn.”
More on our instagram @maxzarasterck and www.maxzarasterck.com
Beautifully captured by
Videographer @juanitollbot and @nikedanae
Location Dutch National Opera & Ballet @emmavdberg @emma_pompe
Production @kim_catharina_maria
Poem @evavankeijsteren
Dance Choreography @jurrienschobben
Catwalk Choreography @frontrowbackstage
Music @pepenomad
Styling @constantdeboer @fleurvanderschilt
Casting director @michielvanmaaren
Light and technique @jur.show
Make up @maccosmeticsnl @maccosmeticsnl
Hair @scottstarrenburg @keunehaircosmetics
PR @spicepr @yardensofer_ @davyhezemans
Catering and Backstage love @marjasterck @hein_vanden_heuvel
All-round backstage @evavankeijsteren @aurorasterck @emelieschuttevaer
Dressers @maria.arroyo22 @virginiaporfirii @evajuliamogli @sofimoiraghi
AFW @amsterdamfashionweek @lisanneve1989 @bydanienl@FashionChannel @AmsterdamFashionWeek
source
